Tourism Events Queensland
GAPDL has a strong partnership with Tourism & Events Queensland, providing us with opportunities to leverage TEQ’s destination marketing investment and access their experience development initiatives to enable us to build and maintain a healthy and sustainable regional tourism economy.
Southern Great Barrier Reef Partnership
GAPDL in partnership with Tourism & Events Queensland, Capricorn Enterprise and Bundaberg North Burnett Tourism joined forces to formalise our region’s tourism potential and international tourism opportunities under the banner of ‘Southern Great Barrier Reef’-‘Where Great Begins’. This allows GAPDL to promote and market Gladstone Region and Banana Shire Tourism businesses, operators and experiences to a wider audience than ever before, attending the annual Australian Tourism Exchange (ATE) that attracts over 2000 delegates.
Following the launch of the SGBR brand in 2013 awareness among Queenslanders of the Southern Great Barrier Reef as a tourist destination has increased extensively.